It started with a question we couldn't shake: Why does doing things right have to be this painful?
We'd seen it dozens of times with many regulations, directives and even local law.
A sustainability manager pulls up a 42-page regulation and the 50-page application notes at midnight, highlighter in hand, trying to figure out if Article 47, paragraph 3, subsection (b) applies to their palm oil supplier in Indonesia. A procurement director builds their fifth version of a supplier tracking spreadsheet because the previous four didn't capture everything needed.
These weren't lazy people or disorganized companies. They were smart professionals trying to navigate a system that seemed designed to make compliance as difficult as possible.
In February 2025, we were chatting with a supply chain lead over coffee. She had just spent twelve weeks manually collecting geolocation coordinates from 300+ suppliers, only for the EUDR to get postponed. She looked exhausted.
"You know what the worst part is?" she said. "This data will be outdated by the time I need it, and I'll have to do it all over again. This can't be THE way to do it!"
She was right. It wasn't. A better way just didn't exist yet. So we built it.
We started with EUDR because it was urgent, consequential, and affecting thousands of businesses right now. But from that first line of code, we knew we were building something bigger—a platform that could evolve with regulations instead of becoming obsolete with each new requirement.
We're still early, still learning, still building. But every time a customer tells us they just saved three weeks of work, or that their team can finally sleep at night, or that they actually feel confident about their compliance—that's why we do this.
Because compliance shouldn't be a nightmare. It should be a checkbox.